Our Privacy Policy

About Your Privacy...

The following Privacy Policy governs the online information collection practices of Old World Luxuries, LLC d/b/a “Wild Grace Apothecary” (“we” or “us”). Specifically, it outlines the types of information that we gather about you while you are using the wildgraceapothecary.com website (the “Site”), and the ways in which we use this information. This Privacy Policy does not apply to any information you may provide to us or that we may collect offline and/or through other means (for example, around the campfire, via text, or through snail mail love).

Please read this Privacy Policy carefully. By visiting and using the Site, you agree that your use of our Site, and any dispute over privacy, is governed by this Privacy Policy. Because the Web is an evolving medium, we may need to change our Privacy Policy at some point in the future, in which case we’ll post the changes to this Privacy Policy on this website and update the Effective Date of the policy to reflect the date of the changes. By continuing to use the Site after we post any such changes, you accept the Privacy Policy as modified.

WildGraceApothecary.com strives to offer its visitors magic and wisdom by way of wonderous Internet technology and to provide an interactive and personalized experience. We may use Personally Identifiable Information (your name, e-mail address, street address, telephone number) subject to the terms of this privacy policy. We will never sell, barter, or rent your email address to any unauthorized third party. Ever. Period. We hate spam too!


We may collect and store personal or other information that you voluntarily supply to us online while using the Site (e.g., while on the Site or in responding via email to a feature provided on the Site). WildGraceApothecary.com only contacts individuals who specifically request that we do so or in the event that they have signed up to receive our free newsletters or have purchased one of our products. WildGraceApothecary.com collects personally identifying information from our users during email newsletter submission, online registration and online purchasing. Generally, this information includes name and e-mail address for registration to receive our free newsletters and name, postal address, and credit card information when purchasing our products. All of this information is provided to us by you.

We also collect and store information in that is generated automatically as you navigate online through the Site. For example, we collect information about your computer’s connection to the Internet, which allows us, among other things, to make sure our pages load quickly for you no matter what your device is, and measure traffic on the Site. We also use a standard feature found in browser software called a “cookie” to enhance your experience with the Site. Cookies are small files that your web browser places on your hard drive for record-keeping purposes. By showing how and when visitors use the Site, cookies help us deliver content, identify how many unique users visit us, and track user trends and patterns. Which is pretty sweet! They also prevent you from having to re-enter your preferences on certain areas of the Site where you may have entered preference information before. Handy, no? The Site uses web beacons (single-pixel graphic files also known as “transparent GIFs”) to access cookies and to count users who visit the Site or open HTML-formatted email messages.

You may request access to download, correct and/or delete personal data we have stored on file for you. This data request also entitles you to move it to another processor for use. To do so, please provide us with your name and email address that you believe is stored and we'll pull whatever data we have for you in about 2-3 business days. Please send the above information to katie @ wildgraceapothecary.com and we'll be happy to help!

Data stored on our email marketing service is held until you unsubscribe or we manually remove it per your request. Some data may be retained as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.

As part of the GDPR and living in the European Union, you have a right to lodge a complaint with a supervisory authority. Hopefully, it doesn't come to that!

We use the information we collect from you while you are using the Site in a variety of ways, including using the information to customize features and improve user experience. Data that you've actively shared with us (name, email, etc.) and your online use of our site is only shared with one third party service provider, our newsletter provider Mailchimp, to help us communicate with you about services, offerings, education and love letters. We also use Mailchimp to track engagement with our site that is attached to your stored personal data that you've given us. It's nothing shady, just a way for us to understand how you use our site and allows us to tailor information and offerings based on your interests. This tool also helps us focus limited resources to improve your experience! None of this information is sold or given to outside entities beyond Mailchimp because we value you as humans and hope to be treated the same.

Please keep in mind that whenever you voluntarily make your personal information available for viewing by third parties online — for example on blog posts or through email — that information can be seen, collected and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information, though we do our best to populate our community with other awesome people like you who wouldn't pull that shit.

The Site also may include links to other websites and provides access to products and services offered by third parties, whose privacy policies we do not control. When you access another website or purchase third-party products or services through the Site, use of any information you provide is governed by the privacy policy of the operator of the site you are visiting or the provider of such products or services.

We may also make some content, products and services available through our Site through cooperative relationships with third-party providers, where the brands of our provider partner appear on the Site in connection with such content, products and/or services. We may share with our provider partner any information you provide, or that is collected, in the course of visiting any pages that are made available in cooperation with our provider partner. In some cases, the provider partner may collect information from you directly, in which cases the privacy policy of our provider partner may apply to the provider partner’s use of your information. The privacy policy of our provider partners may differ from ours. If you have any questions regarding the privacy policy of one of our provider partners, you should contact the provider partner directly for more information. 

Be aware that we may occasionally release information about our visitors when release is appropriate to comply with law or to protect the rights, property or safety of users of the Site or the public. Thankfully, that hasn't happened!

Please also note that as our business grows, we may buy or sell various assets. In the unlikely event that we sell some or all of our assets, or one or more of our websites is acquired by another company, information about our users may be among the transferred assets.


Your information is stored at the list server that delivers WildGraceApothecary.com newsletters. Your information can only be accessed by those who help manage those lists in order to deliver e-mail to those who would like to receive WildGraceApothecary.com newsletters.

All of the newsletters or emails that are sent to you by WildGraceApothecary.com include an unsubscribe link in them. Don’t like what we say? You can remove yourself at any time from our newsletters or mailing list by clicking on the unsubscribe link that can be found in every communication that we send you. Easy, peasy, yes?


Although it is highly unlikely, This policy may be changed at any time at our discretion. If we should update this policy, we will post the updates to this page on our Website.

If you have any questions or concerns regarding our privacy policy please direct them to katie@wildgrace.me. And if you've actually read this whole thing, you deserve a cookie (or maybe a new skincare treat)!